Director of Product Marketing

Marketing | Hybrid

Dallas, TX 

Background

Ziflow is the leading creative collaboration platform helping agencies and brands streamline feedback and approval for creative assets — from concept to delivery. Our customers include Toyota, McCann Worldgroup, AWS, Doordash, Williams Sonoma, and Bark. 

Founded in 2016, Ziflow serves thousands of customers globally, with team members in the US, UK, Poland, Canada, and South Africa. Our executive team has a proven track record of building, scaling, and successfully exiting SaaS businesses — and we’re just getting started. Join us to help build a world-class team that creates world-class work.

The Role

This is one of the most strategic and cross-functional roles in our marketing organization, reporting directly to the VP of Marketing. You'll be central to developing and driving our go-to-market strategy — translating deep market, customer, and competitive insight into positioning and programs that drive revenue across the entire funnel. You'll be the connective tissue between product, sales, and customer success: enabling our sales team to close new business, supporting product with market and competitive intelligence, and empowering customer success to better serve and retain customers. This is a high-visibility role with real ownership. You'll be measured on outcomes, not just outputs.

Key Responsibilities

• Positioning & messaging development. Develop and maintain the core narrative for Ziflow and its product. Translate your understanding of the competitive landscape, the audience, and our sales challenges and opportunities into compelling, segment-specific messaging. Ensure our core messaging is communicated regularly to your peers in marketing and across the organization; and reflected accurately across all external-facing materials.

• Audience segmentation and research. Refine and develop materials around our buyer personas. Regularly collect quantitative and qualitative data around customer profiles; motivations; perceptions; and business value. Synthesize and distribute your research to different teams across the organization.

• Product feature launches. Lead go-to-market planning for new features and releases. Build and manage a repeatable launch process in partnership with product, engineering, sales, customer success and marketing teams to ensure that everyone is on the same page with how we’re going to market with new features. Define target audiences, develop value-based messaging, coordinate cross-functional launch activities, and report results back to the business.

• Competitive intelligence. Own our view of the competitive landscape. Monitor, analyze, and report on competitors' positioning, product evolution, pricing, and market share. Develop training and materials that keep sales sharp and help the broader team respond confidently in the market.
  

• Sales enablement. Partner closely with our Sales Enablement Manager to ensure every seller can articulate our value proposition clearly and confidently. You'll own the product marketing side and build feedback loops to make sure what gets created actually gets used. You'll also support our partner ecosystem, developing co-marketing and enablement materials that ensure Ziflow’s value is communicated consistently through and with our key partners.
  

• Content & market presence. Serve as a strategic contributor to our content and web strategy. Ensure our website, thought leadership, and category-level content reflect our positioning and support organic demand generation. Partner with the content and demand gen teams to keep our external presence sharp and consistent.

• Customer & expansion marketing. Partner with customer success to support retention, expansion, and advocacy. Develop materials and messaging that help CSMs drive upsell and renewal conversations. Build a customer evidence engine — case studies, testimonials, reference programs — that fuels both new business and renewals.

Qualifications

• 7+ years of product marketing experience in B2B SaaS.

• Proven track record of owning positioning and messaging in a competitive market.

• Experience working directly alongside a quota-carrying sales team — you understand how sellers think and how to earn their trust.

• Strong research instincts: equally comfortable with qualitative interviews and quantitative data, and skilled at turning both into decisions.

• Exceptional written and verbal communication — you can write a crisp one-pager and present to the executive team with equal confidence.

• Experience in the creative, marketing technology, or workflow software space is a plus.

• People management experience preferred.